Head of Creator Program

About the role

NATULIQUE is one of the fastest-growing premium haircare and scalp therapy brands in the world and we’re looking for someone who matches our pace with a shared set of family values. We’re hiring a Head of Creator Program based in Sydney or Melbourne with a natural passion for people and wellbeing, an entrepreneurial spirit, and a genuine love for social media and content strategy. Someone who thrives on understanding the science of social media analytics, the art behind engaging content strategy, and a natural flare for helping our salon community build their online presence.

The best advertising for a professional brand isn’t an ad. It’s a hairdresser other hairdressers trust, showing real work with products they believe in. We’re building a creator program around that idea: a network of professional hairdressers creating content about education, identity and culture, and the stories of their salons and communities.

And we’re looking for someone to run it.

The opportunity

We’re looking for someone who understands how culture is created, how communities grow and how the right people can transform a brand into something much bigger than its products. You’ll be responsible for building NATULIQUE’s creator ecosystem across Australia, bringing together professional hairdressers, emerging talent, beauty creators, lifestyle influencers and cultural voices who share our values and creative ambition.

You’ll discover talent before everyone else does. Build authentic relationships with people who have something meaningful to say. Help them tell their stories, develop their audiences and become part of the NATULIQUE world. Some creators will be established, while others might be young hairdressers just beginning their careers, salon owners building extraordinary businesses or emerging personalities with the potential to shape the future of beauty.

Your job is to recognise that potential and turn it into something extraordinary. Ultimately, you’ll build a creator program that doesn’t just generate content. It builds culture, creates consumer demand and drives meaningful commercial growth for our salon community.

What you’ll bring to life

What you’ll do

1. Build the network: Find, recruit and onboard professional hairdressers who make great content and share NATULIQUE’s values.
2. Brief and plan: Set the monthly content plan across our three brand themes (Education, Identity & Culture, and Community & Salon Stories) and brief each creator.
3. Keep content moving: Manage deliverables, approvals, usage rights and creator payments so every piece lands on time and on brand.
4. Create experiences: Plan shoots, education days and get-togethers that bring the network together and give creators something worth sharing.
5. Hand off enquiries: Capture every salon that reaches out because of creator content and pass it to our sales team quickly, with the context they need.
6. Report and improve: Track reach, engagement, enquiries and new salons, and tell us what’s working and what isn’t.

What success looks like

Success won’t simply be measured by how many creators we recruit or how many pieces of content we publish. It will be measured by the strength of the community we build and the influence it creates. You’ll help NATULIQUE become a brand that emerging creators aspire to collaborate with, professional hairdressers are proud to represent, and consumers actively seek out.

We care more about what that content does than how much of it there is. Success means content that professional hairdressers watch, save and share, a steady flow of salon enquiries from it, and salons are able to learn from it.

Over time, your work will contribute to five outcomes:

1. A thriving creator community — a growing network of engaged, aligned creators who genuinely advocate for NATULIQUE.
2. Greater cultural relevance — compelling stories, experiences and collaborations that make NATULIQUE increasingly recognisable and desirable.
3. Growing consumer demand — creator activity that drives product discovery, qualified traffic, and purchases.
4. Stronger salon partnerships — greater consumer awareness translating into demand, referrals and commercial opportunities for our salons.
5. A scalable creator ecosystem — a commercially sustainable program with clear performance measures and long-term value.

Who we’re looking for

You’ll likely thrive in this role if you:

1. Are passionate about showcasing the extensive impact of hairdressers, their work, and their tremendous value in our lives.
2. Know Instagram and TikTok, and can tell what will perform before it’s posted.
3. Have recruited, managed or collaborated with creators or influencers before.
4. Are organised to develop content briefs and define campaigns months in advance but also adaptable to understand how emerging trends can be used on a weekly basis.
5. Are commercially minded and care whether content leads somewhere.
6. Like working independently and running your own schedule.
7. Connect with NATULIQUE’s values, products and vision for professional haircare.
8. Above all, you’re someone people in the industry want to work with.

What we offer

1. A monthly retainer for running the program.
2. A bonus for every new salon the program brings in.
3. A budget for creator experiences, tools and paid social.
4. Flexible part-time hours you set around the program’s needs.
5. The freedom to shape a creator program from the ground up.
6. An established brand, education network and national salon community to build on.

About NATULIQUE

Born in Denmark in 1998, NATULIQUE was founded on the belief that professional haircare could be better — better for hairdressers, better for their clients and more conscious of the world around us. Today, our products are used by professional salons around the world, with a growing family, but we’re only just getting started.

We’re changing the salon industry by creating a community that hairdressers aspire to be part of. A brand that champions independent salons, inspires the next generation of stylists, puts professionals at the heart of every decision, and shapes the industry with clean, premium, and the highest performing formulations in the world.

We’re a high-performing, family-first team, and we’re looking for people who share our belief in what’s possible. We’re building a brand, a culture, and a community that will and is defining the next generation of professional hairdressing in Australia.

And this is your opportunity to help make it happen.

How to apply

If you’ve been looking for an opportunity to combine your love of people, your passion for creating content and your ambition to grow something meaningful, we’d love to meet you. Tell us about your story and why you’d love to be part of ours.

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